DR. ACE GOERIG, Owner and Co-Founder
#Wealth #LifeGoals #PatientExperience

Let’s define “memorable” as an experience that you will be talking about for the rest of your life. Now, if I asked you how many memorable things you did in the last year, how many could you name (that you genuinely believe will be stories you will tell your grandchildren or great-grandchildren someday)? It’s a good question, and the truth is that I don’t know if there is a right or wrong number. But I do believe that creating the opportunities to have memorable experiences is a worthwhile goal every year.

What makes something memorable? It is certainly not everyday life. Our daily routine and responsibilities, as important and essential as they are to life, are not going to be glowing highlights in our future reminiscences. Instead, experiences are usually memorable for one or more of the following reasons:

• It’s new. We remember our “firsts” (romance, apartment, car, home, etc.) and the firsts of our children (words, steps, day in school, etc.). Even for truly exciting things like ziplining or skydiving, we’re much more likely to remember the first time than our tenth time.

• It’s different. Vacations in general are a great example because we are outside our familiar daily environment. Far-flung destinations like Brazil, China, India, Africa, Russia or the South Pole put our memory centers into overdrive because they are so completely foreign to us. We can also experience people who have a talent, skill or personality trait that we find memorable. For example, going to a concert of your favorite musical artist, or meeting a celebrity.

• It changes us. As we move through life and grow as a person, we have experiences that evolve our self-identity or world view. Graduation from school or getting married are examples of how we celebrate and memorialize these milestones. The birth of your first child forever alters your values and priorities. And, sometimes we experience a crisis or loss, which isn’t always a good memory, but nonetheless forms part of who we are today.

The objective of Endo Mastery is to help you grow your practice so that you achieve both economic wealth and time wealth in your life. With these in hand, you have a very special opportunity to create incredible memories—year after year—for yourself and your family. As you gather together later this month for Thanksgiving, I encourage you to share with friends and family the memorable things that happened to you in the past year, and ask them to share the same as you build the stories of your lifetime.

Now, one final thought: With our patients, we should also strive to be memorable. Our patient experience should be so surprisingly wonderful that patients routinely, spontaneously and enthusiastically thank their referring doctor for sending them to such a great endodontist.

Happy Thanksgiving,



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