Endo Mastery General

HOLIDAY WREATHS A great marketing idea for this time of the year is a holiday wreath. Most big box stores like Home Depot stock garlands of tree boughs that can easily be made into wreaths. And [...]

OUTREACH MARKETING FOR NEW REFERRERS MARKETING FOCUS   Every referral base requires an inflow of new referrers to remain vital and growing. Now is a good time for you and your marketing [...]

THE TRUE COST OF AN UNPLANNED DAY OFF DEBRA MILLER | DIRECTOR OF COACHING   Sometimes we can’t predict when we need a day off, such as sick days. When these days aren’t planned, there is a [...]

CRISIS PREPARATION AND LEADERSHIP CYNTHIA GOERIG | CHIEF EXECUTIVE OFFICER   An unexpected health crisis brought into sharp focus how everyone must prepare for the unexpected. As the leader [...]

THE DANGER OF GP ASSOCIATES DR. ACE GOERIG | CO-FOUNDER AND OWNER   When one of your referrers brings an associate onboard, it’s a warning that your referral relationship is about to change. [...]

MARKETING TIP: THANKSGIVING MARKETING TIP Most endodontists towards the end of year give some kind of annual appreciation gift to referrers. Usually this is delivered sometime in the holidays and [...]

HOW DOES AGE AFFECT REFERRAL RELATIONSHIPS?   In theory, age shouldn’t make a difference. But in practice, bridging the age gap in referral relationships requires awareness. Here’s some tips [...]

#1 JOB OF THE ENDO OFFICE MANAGER DEBRA MILLER | DIRECTOR OF COACHING   A great Office Manager can take on many administrative and management responsibilities that free the doctor to focus [...]

4 ELEMENTS THAT MAKE A GREAT DAY CYNTHIA GOERIG | CHIEF EXECUTIVE OFFICER   What goes into making a great day in the practice? Here are the 4 key elements of having a great day in the [...]

ELIMINATING PRACTICE AND PERSONAL DEBT   If you are overwhelmed, tired of, or just annoyed by debt payments, you are not alone. Any debt, even one undertaken to achieve worthwhile goals, is [...]