DR. ACE GOERIG, Owner and Co-Founder
#COVID-19 #Leadership


Dr. Goerig shares how the coronavirus pandemic is challenging us and changing us for the better. Learn why great leaders thrive in circumstances like this.

“Everything will be okay in the end. If it’s not okay, it’s not the end.”

The above quote was recently popularized by a lead character in the movie The Best Exotic Marigold Hotel, and previously popularized by none other than John Lennon himself. Even more previously, according to the internet, it was popularized by a Brazilian author.

Regardless of which source you want to attribute it to, the expression encapsulates many truths: sometimes we are tested; life is a journey, time heals all wounds; hope and faith are humankind’s greatest strengths, etc.

The hallmarks of a great leader are preparation, ingenuity, and perseverance. It is my hope that every Endo Mastery practice has been as prepared as possible for the COVID-19 crisis. At Endo Mastery, we strive to help you achieve a life of richly rewarded abundance, which also acts as a buffer to ride through the inevitable up and down cycles that happen from time to time. We could not have predicted that this down cycle would be so severe, but I know that Endo Mastery practices are going to come out the other side in a better position than most of their colleagues.

While preparation is about making the most out of what you know and what you have, ingenuity and perseverance are about facing new challenges. Ingenuity brings all your skill, experience and attention to adapt quickly and decisively. Perseverance is having the fortitude to keep pushing and not give up when the going gets tough. Leaders love this dynamic … the opportunity to be “in the mix” finding strategies and solutions while energized with purpose and urgency.

The famous woodcut print “Under the Wave Off Kanagawa” by Japanese artist Katsushika Hokusai embodies this idea: a monumental and potentially threatening challenge faced head-on by boats straining to employ everything they know to weather rough seas and make it to the other side. You can feel the readiness, tension, hope and tenacity of the crews in the boats. And even though it feels ominous, you just know they are going to make it.

You will make it to the other side of COVID-19. Your family, team and referrers will. Patients will too, like 99.99% of everyone. And when you do, there will be a great sense of personal strength. You will have been challenged by the monumental force of the coronavirus, and you will have learned how capable, resilient and adaptable you are. These are lessons that will inform and empower your leadership skills for the rest of your life.

You will also feel a great sense of relief. The air will seem sweeter and the world even more amazing and filled with possibilities. Professional sports will return. You will feel closer to the people you care about. In fact, you will feel more than just okay when this all ends. You will feel better than ever.

All the best,


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