Matthew HernandezEndo Mastery Coach

Matthew was literally born into dentistry and got his start as a third-generation lab technician and denturist. From there, he quickly moved deeper into the dental world by expanding his clinical knowledge and practice management experience with both GPs and specialists. He has nearly 25 years of hands-on team leadership and business development experience with dental practices.

Notable among Matthew’s many achievements are the 35 dental practices and 5 dental labs that he has successfully launched, and his many years of experience as a coach and leader for every level of practice from solo doctors to large multi-disciplinary groups. He is devoted to high-quality, comprehensive and interdisciplinary patient care, and to growing Specialist-to-GP relationships based on clinical excellence, team-to-team training and communication, and optimal patient experiences.

With his experience in clinical care and business leadership, Matthew has personally trained hundreds of dental team members and coached doctors in many practices to create significant growth and success. Matthew has extensive expertise in new practice start-ups, associate expansion and integration, ownership transitions and multi-doctor/multi-location practice growth. As a result, he is highly effective coaching doctors through every career phase and practice growth path, and helping doctors to maximize their practice value strategically.

In his free time, Matthew enjoys going on adventures with his wife and three daughters, weightlifting, hunting, camping and traveling.